Black Friday may still be a few weeks away, but major retailers like Walmart, Target, and Amazon are already rolling out early deals. What used to be a one-day event has evolved into “Black November,” with discounts starting earlier and lasting longer than ever before. Here’s everything you need to know to make the most of the Black Friday sales in 2024.
Thanks to changing shopping trends, sales that were once limited to Black Friday and the weekend after Thanksgiving have now expanded into the weeks leading up to and following the holiday. This gives consumers more time to plan their holiday shopping and grab the best deals.
Whether you’re eyeing the latest tech, toys, or fashion and beauty products, early sales events and the flash deals that pop up on Black Friday are prime opportunities to check off your shopping list.
Here’s your guide to Black Friday 2024, including when and where to find the best offers.
When is Black Friday 2024?
Black Friday falls the day after Thanksgiving, which is Thursday, November 28 this year. That means the shopping event will take place on Friday, November 29.
What is Black Friday?
Black Friday has become one of the biggest shopping events of the year. The term “Black Friday” was first used in the 1950s by Philadelphia police officers to describe the chaos caused by suburban shoppers flocking to the city. By the early 1960s, the term was widely adopted in Philadelphia, but it didn’t gain national popularity until the late 1980s. Retailers rebranded the day as a positive event, with the idea that businesses went from being “in the red” (in debt) to “in the black” (profitable) thanks to the flood of sales.
When do Black Friday 2024 Sales Start?
With the growing preference for online shopping, retailers are starting their Black Friday deals earlier than ever, giving customers more time to shop and save. Some of the biggest deals are already available at major stores like Best Buy, Amazon, Walmart, Staples, BJ’s Wholesale Club, and Target. However, many of the best discounts are still reserved for the actual Black Friday itself.
When Does Black Friday Start on Amazon?
Amazon’s Black Friday Week begins on Thursday, November 21, and runs through Friday, November 29. Expect deals like up to 55% off select Amazon devices, including Fire Smart TVs, Kindles, Ring doorbells, and Beats headphones. You’ll also find up to 50% off family denim from Levi’s and apparel from OROLAY.
When Does Black Friday Start at Walmart?
Walmart kicked off its early Black Friday deals on November 11, offering up to 70% off items like cookware, beauty products, toys, and clothing. In-store Black Friday deals will be available from Friday, November 15 to Sunday, November 17.
Another round of sales will start online on Monday, November 25, and in-store deals will begin at 6 a.m. on Friday, November 29.
Ahead of Black Friday, Walmart is also offering 50% off its Walmart+ membership, which gives members early access to deals, free shipping, streaming with Paramount+, fuel discounts, and more.
Walmart stores will be closed on Thanksgiving but will open at 6 a.m. on Black Friday.
When Does Black Friday Start at Target?
Target started its weekly deals on Sunday, November 3, which will run through the holiday season. The first week included up to 50% off floor care products and headphones, 30% off baby gear and select home décor, plus buy one, get one 50% off toys like Teenage Mutant Ninja Turtles.
This week’s deals feature 25% off Disney clothing, toys, bedding, and décor; discounts on Apple products like AirPods, iPads, and Apple Watches; and 20% off Lego sets.
Target will be closed on Thanksgiving, but stores will open at 6 a.m. on Friday, November 29. From November 30 to December 23, Target will have extended hours from 7 a.m. to midnight.
Final Thoughts: Plan Ahead, Shop Early, and Save Big
Black Friday 2024 is no longer just a one-day event—many of the best deals are available weeks before the actual day. If you’re proactive and start early, you can snag some of the most coveted items at unbeatable prices. Be sure to track the discounts from your favorite retailers and take advantage of the early sales to cross off more of your shopping list.
Prepare, plan, and enjoy the savings that Black Friday 2024 has to offer!