TikTok has rolled out its in-app shopping feature, TikTok Shop, in Spain and Ireland. This launch marks the platform’s first move toward expanding its e-commerce services across Europe. Users can now shop directly on TikTok while engaging with businesses and creators in real time.
Local Sellers Gain New Digital Marketplace
Currently, only businesses based in Spain and Ireland can sell products through TikTok Shop. Available items include electric fryers, health supplements, and more, with prices ranging from €3 ($3.16) to €60. The feature combines online shopping and social interaction, making purchases more engaging for users.
TikTok reports that 20 million users access the app in Spain each month. To ensure secure transactions, TikTok partners with trusted third-party payment platforms.
The company plans to expand the service to France, Germany, and Italy soon. As TikTok’s parent company, ByteDance, faces potential US restrictions, this European expansion helps diversify its markets and drive growth.