Diversity, Equity, and Inclusion (DEI) programs once thrived in big companies. Now, many are cutting back. Political changes, especially under Donald Trump, have sped up this trend.
The Rise and Fall of DEI
After George Floyd’s death in 2020, US companies pledged billions to DEI. These programs aimed to promote diversity and fight workplace bias. Tech giants like Google, Meta, and Amazon led the way. But for many, DEI was more about public image than real change.
With Trump back in office, priorities have shifted. He called DEI unfair to white, heterosexual men. His administration quickly ended federal DEI policies and urged companies to do the same.
Tech Firms React to New Politics
Google once supported DEI strongly but has now dropped its diversity goals. Alphabet, its parent company, blamed government contracts. Meta ended DEI hiring and training programs. Amazon removed policies that backed inclusion. Other tech firms followed.
Companies Still Supporting DEI
Not all businesses are pulling back. Apple, Microsoft, and Cisco still support DEI. Costco and Pinterest also continue their efforts. These companies believe diversity helps business and boosts engagement.
As politics change, corporate America remains divided. Some companies step back from DEI, while others stay committed.