A new generation is changing the culture of running. Gen Z has made running a global movement that mixes fitness, fashion, and digital influence. Women are leading this new wave, making the sport younger, more inclusive, and dynamic.
The change is clear in the numbers. The 2026 London Marathon received 1.1 million entries, twice as many as two years earlier. Almost half of the applicants are women. Over a third are aged 18 to 29, showing the sport is attracting younger people than ever before.
Running today is about more than just speed or competition. It has become a lifestyle that connects health with style and community. Brands like Lululemon and Hoka now design running gear that meets the needs of women who want comfort and style together. Hoka’s focus on social media and slower-paced running appeals to those who run for wellness rather than medals.
Social media influencers who run at non-elite speeds are also inspiring many young women. Their honest stories and everyday runs help make running feel accessible. This shows running is not just for athletes but for everyone who wants to enjoy the experience.
The pandemic played a role in this growth by changing how people socialize. With fewer in-person office interactions, many found new communities in running clubs. These groups have become more diverse and welcoming, including Black trail runners, Asian collectives, and queer running clubs.
Research supports the mental health benefits of running. Many find it helps with depression and overall well-being, making it an important part of daily life for younger generations who prioritize health more than past groups.
The running boom is changing the sport’s face. Where once it was mostly thin, white men running, now all backgrounds and identities participate. This shift was not planned but has grown naturally with the rise of social media and lifestyle changes.
Experts believe this boom will continue. Running is free and easy to start, making it popular worldwide. It has moved beyond just fitness to become a form of self-expression and social connection.
Gen Z runners are changing what it means to run. It’s less about medals and speed and more about being part of a community. The running world is becoming more open, diverse, and welcoming, creating a lasting movement for the future.